- No creative drum machines! If the beat isn't danceable or catchy as hell, it's already over. Hardware usage has seen an increase with certain sub-genres (trap music high hat attack), and this will date the sound very quickly. Get a good loop going, use quality drum sounds, and then press forever.
- Use as many effects as possible! Rap music is constantly re-inventing itself, hyper-creativity is a must. Effects, weird sounds, insane bass, and more. Everything, except too much drum hardware.
- Lyrics. Ok, this is a hard one. I know what I like: Funny/clever word play, catchy hooks, weird topics, and a good diss here and there. Not a fan of the profanity, violence, etc, but extra positive lyrics tend to be terrible. Find a balance here. Andre 3000 is a good mentor on this one.
- Last but not least, listen to Herb Kent on V103 for soul sampling inspiration. He is a living legend! He will play the hits, but also digs in the crates. Do not research Northern Soul music, it is bullcrap.
Wednesday, May 8, 2013
Music Production Advice Part 2
Part 2: Rap music
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